When I recently watched some trailers of upcoming cinema movies I was wondering what the number of Youtube views (or also other properties, i.e. reviews) can tell about the success of the movie. For example, the official trailer of the Marvel movie “Black Panther” has about 33 million views at the moment. Black Panther was released on 2018/02/15 in the US and is as of yet the by far most successful movie of 2018 with more than 1.1 billion USD gross worldwide. By way of comparison the official upload of the first trailer of upcoming “Avengers: Infinity War” counts now 156 million views. So, it seems reasonable to expect an even higher turnover for this one (but surely not 4.7 times as big) and thus a pretty large amount of money for Disney. Therefore, it is interesting to investigate (1) what drives the Box Office of a movie, (2) what methods are available to get a forecast and (3) whether there is a obvious connection to the performance of the producing company.